Broström Tankers AB
Broström, headquartered in Göteborg, Sweden, is one of the leading logistics companies for the oil and chemical industry. Broström services two areas: Industrial Product & Chemical Tanker Shipping and Marine & Logistics Services.
Broström Tankers AB, Gothenburg serves the oil and chemical industry and its needs for marine transport solutions. The company runs approximately 35 vessels – owned, partly owned and some on commercial management– operating mainly within Europe. The Broström fleet transports refined petroleum products including gasoline, diesel and easy chemicals.
Broström Tankers AB was one of the first users of what would eventually become Veson Nautical’s full-fledged Integrated Marine Operations System (IMOS). The company has been leveraging IMOS for its chartering and operations activities for more than a decade.
In 1993, Börje Forss, Chartering Manager at Broström Tankers AB, Gothenburg, and Michael Veson, founder of the predecessor of today’s Veson Nautical, began working together to create a tailor made solution for Broström’s chartering calculation needs. Börje Forss explains, “Originally we had a DOS based calculation program, but it did not have the functionality or power we needed. Michael Veson approached us with the beginnings of a solution and we started working together. Michael is a technology expert who understands the needs of the shipping business.”
Because of that deep understanding of the shipping business, Veson made certain that flexibility was one of the most important benefits embedded into IMOS. For Broström, that flexibility translates into the ability to quickly produce complicated voyage combinations, despite variability in the figures using IMOS’ calculations and distances tables. Regardless of how Broström chooses to run its calculations, the company can accurately forecast voyages and earnings.
Today Broström Tankers in Gothenburg vessels conduct about 2,000 voyages per year, transporting cargo for major oil companies such as BP, Chevron Texaco, Exxon Mobil and Shell, among others. The chartering and operations staff strongly believes that the Veson software provides them with a competitive edge. “With IMOS, we can always evaluate which cargo is the best for each vessel. In addition, the ability to combine voyages is both significant and unique,” remarks Forss. “I’m sure we make better decisions, because when you have a good calculation tool and you can combine voyages, it’s truly a benefit.”
